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Malcolm McDonald on Marketing Planning: Understanding Marketing Plans and Strategy by Malcolm McDonald (Paperback, 2016)
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£22.64
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30 days return. Buyer pays for return postage.
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Focusing on the practical application of marketing planning, this book will guide readers through the production of a marketing plan that has real world application. With an emphasis on practicality, this fully revised second edition has been thoroughly overhauled to contain new content on the essentials of marketing planning and the strategic marketing process.
