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Marketing: A Critical Textbook by Nick Ellis, Gavin Jack, Mark Tadajewski, Matthew Higgins, James Fitchett, Michael Saren, Ming Lim (Paperback, 2010)

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ISBN-13: 9781848608788, 978-1848608788. Written by a team of renowned experts in the field, Marketing: A Critical Textbook provides a unique introduction and overview of critical approaches to marketing.