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Marketing Management: Pearson New International Edition by Ravi Dhar, Russ Winer (Paperback, 2013)

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About this product

Product Information

For undergraduate and graduate Marketing Management courses. Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives. Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success. The fourth edition features Ravi Dahr of Yale University-one of the world's leading scholars in behavioral decision-making-as a new coauthor.

Product Identifiers

Publisher
Pearson Education The Limited
ISBN-13
9781292023410
eBay Product ID (ePID)
176287986

Product Key Features

Author
Ravi Dhar, Russ Winer
Publication Name
Marketing Management: Pearson New International Edition
Format
Paperback
Language
English
Subject
Management
Publication Year
2013
Type
Textbook
Number of Pages
496 Pages

Dimensions

Item Height
280mm
Item Width
215mm
Item Weight
1073g

Additional Product Features

Title_Author
Russ Winer, Ravi Dhar
Country/Region of Manufacture
United Kingdom

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Marketing Management: Pearson New International Edition by Ravi Dhar, Russ Winer (Paperback, 2013)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Clean & Green: 101 Hints and Tips for a More Eco-Friendly Home by Nancy Birtwhistle (Hardcover, 2021)

Save on Adult Learning & University

Bold Beans: Beautiful, Brilliant and Exciting Recipes by Amelia Christie-Miller

This Is Why You Dream: What your sleeping brain reveals about your waking life b

The Concise Laws of Human Nature by Robert Greene Paperback, English

Zero to One: Notes on Start Ups, or How to Build the Future by Thiel, Peter The

Staring At The Sun: Being at peace with your own mortality by Irvin Yalom

Why We Get Sick (Paperback) by Bikman & Benjamin

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About this product

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