Marketing Plans: How to prepare them, how to profit from them by Hugh Wilson,... - Picture 1 of 1
Marketing Plans: How to prepare them, how to profit from them by Hugh Wilson,... - Picture 1 of 1
Marketing Plans: How to prepare them, how to profit from them by Hugh Wilson, Malcolm McDonald (Paperback, 2016)
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This marketing textbook by Hugh Wilson and Malcolm Mcdonald is a comprehensive guide on how to create effective marketing plans and use them to drive profits. With over 600 pages, it covers topics ranging from market research to product development to pricing strategy. The paperback format, measuring 243mm in height and 189mm in width, makes it easy to carry around and reference on the go. Suitable for both students and professionals in the fields of business and management, this book is a valuable resource for anyone looking to succeed in the competitive world of marketing.
