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Marketing Strategy: A Decision-Focused Approach by John Mullins, Orville Walker (Paperback, 2013)

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Marketing Strategy: A Decision-Focused Approach.

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item 1 Marketing Strategy: A Decision-Focused Approach 8th edition paperback
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item 2 Marketing Strategy: A Decision-Focused Approach (Asia Higher... by Mullins, John
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item 3 Marketing Strategy: A Decision-Focused Approach
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item 4 Marketing Strategy: A Decision-Focused Approach (Asia Higher Edu
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item 5 Marketing Strategy : A Decision-Focused Approach Paperback Walker
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item 6 Marketing Strategy : A Decision-Focused Approach Paperback Walker
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item 7 Marketing Strategy: A Decision-Focused Approach (Asia Higher Edu
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About this product

Product Information

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing's cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P's of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9781259010903
eBay Product ID (ePID)
148367521

Product Key Features

Author
John Mullins, Orville Walker
Publication Name
Marketing Strategy: a Decision-Focused Approach
Format
Paperback
Language
English
Subject
Management, Marketing
Publication Year
2013
Type
Textbook
Number of Pages
384 Pages

Dimensions

Item Height
255mm
Item Width
201mm
Item Weight
678g

Additional Product Features

Title_Author
John Mullins, Orville Walker
Country/Region of Manufacture
United States

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Marketing Strategy: A Decision-Focused Approach by John Mullins, Orville Walker (Paperback, 2013)

All listings for this product

item 1 Marketing Strategy: A Decision-Focused Approach 8th edition paperback

item 2 Marketing Strategy: A Decision-Focused Approach (Asia Higher... by Mullins, John

item 3 Marketing Strategy: A Decision-Focused Approach

item 4 Marketing Strategy: A Decision-Focused Approach (Asia Higher Edu

item 5 Marketing Strategy : A Decision-Focused Approach Paperback Walker

item 6 Marketing Strategy : A Decision-Focused Approach Paperback Walker

item 7 Marketing Strategy: A Decision-Focused Approach (Asia Higher Edu

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Adrift: The Curious Tale of the Lego Lost at Sea by Tracey Williams (Hardcover, 2021)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Save on Adult Learning & University

The Concise Laws of Human Nature by Robert Greene Paperback, English

Outside In: A Year of Growing & Displaying by Sean A. Pritchard Hardcover Book

Silent Spring by Rachel Carson NEW Paperback softback

NEW Eye Movement Desensitization & Reprocessing(EMDR)Therapy : Basic Principles

Behave- The Biology of Humans at Our Robert M Sapolsky New

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