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Moscow Prime Time: How the Soviet Union Built the Media Empire that Lost the Cultural Cold War by Kristin Roth-Ey (Hardcover, 2011)

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When Nikita Khrushchev visited Hollywood in 1959 only to be scandalized by a group of scantily clad actresses, his message was blunt: Soviet culture would soon consign the mass culture of the West, epitomized by Hollywood, to the dustbin of history. In Moscow Prime Time, a portrait of the Soviet broadcasting and film industries and of everyday Soviet consumers from the end of World War II through the 1970s, Kristin Roth-Ey shows us how and why Khrushchev's ambitious vision ultimately failed to materialize. The USSR surged full force into the modern media age after World War II, building cultural infrastructures-and audiences-that were among the world's largest. Soviet people were enthusiastic radio listeners, TV watchers, and moviegoers, and the great bulk of what they were consuming was not the dissident culture that made headlines in the West, but orthodox, made-in-the-USSR content. This, then, was Soviet culture's real prime time and a major achievement for a regime that had long touted easy, everyday access to a socialist cultural experience as a birthright. Yet Soviet success also brought complex and unintended consequences. Emphasizing such factors as the rise of the single-family household and of a more sophisticated consumer culture, the long reach and seductive influence of foreign media, and the workings of professional pride and raw ambition in the media industries, Roth-Ey shows a Soviet media empire transformed from within in the postwar era. The result, she finds, was something dynamic and volatile: a new Soviet culture, with its center of gravity shifted from the lecture hall to the living room, and a new brand of cultural experience, at once personal, immediate, and eclectic-a new Soviet culture increasingly similar, in fact, to that of its self-defined enemy, the mass culture of the West. By the 1970s, the Soviet media empire, stretching far beyond its founders' wildest dreams, was busily undermining the very promise of a unique Soviet culture-and visibly losing the cultural cold war. Moscow Prime Time is the first book to untangle the paradoxes of Soviet success and failure in the postwar media age.

Product Identifiers

Publisher
Cornell University Press
ISBN-13
9780801448744
eBay Product ID (ePID)
108491897

Product Key Features

Author
Kristin Roth-Ey
Publication Name
Moscow Prime Time: How the Soviet Union Built the Media Empire That Lost the Cultural Cold War
Format
Hardcover
Language
English
Subject
History
Publication Year
2011
Type
Textbook
Number of Pages
328 Pages

Dimensions

Item Height
235mm
Item Width
155mm
Item Weight
28g

Additional Product Features

Title_Author
Kristin Roth-Ey
Country/Region of Manufacture
United States

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Picture 1 of 1

Moscow Prime Time: How the Soviet Union Built the Media Empire that Lost the Cultural Cold War by Kristin Roth-Ey (Hardcover, 2011)

All listings for this product

item 1 Moscow Prime Time How the Soviet Union Built the M

item 2 Moscow Prime Time: How the Soviet Union Built the Media - HardBack NEW Roth-Ey,

item 3 Moscow Prime Time: How the Soviet Union Built the Media Empire that Lost the Cul

item 4 Moscow Prime Time: How the Soviet Union Built t. Roth-Ey<|

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude by Mark Douglas (Hardcover, 2001)

Save on Adult Learning & University

The Concise Laws of Human Nature by Robert Greene Paperback, English

Outside In: A Year of Growing & Displaying by Sean A. Pritchard Hardcover Book

Silent Spring by Rachel Carson (English) Paperback Book

NEW Eye Movement Desensitization & Reprocessing(EMDR)Therapy : Basic Principles

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