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Exploring Electronic Media: Chronicles and Challenges by Peter B. Orlik, W. Lawrence Patrick, Steven D. Anderson, Louis A. Day (Hardcover, 2006)

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Exploring Electronic Media : Chronicles and Challenges, Hardcover by Anderson, Steven D.; Day, Louis A.; Orlik, Peter B.; Patrick, W. Lawrence, ISBN 1405150548, ISBN-13 9781405150545, Brand New, Free P&P in the UK Written by communications professors with extensive industry experience, this introductory textbook guides students through an exploration of contemporary electronic media. The four main themes of technological development, media content, the regulatory environment, and business forces are addressed from both historical and contemporary perspectives. Each chapter concludes with a summary and some questions for reflection. Annotation ©2007 Book News, Inc., Portland, OR ()