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Principles of Marketing: European Edition by Gary Armstrong, Veronica Wong, John Saunders, Philip Kotler (Paperback, 2001)

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About this product

Product Information

John Saunders and Veronica Wong's highly successful European adaptation of Kotler and Armstong's Principles of Marketing, the leading and most authoritative marketing textbook, is w in its third edition. Principles of Marketing, Third European Edition provides both students and lecturers with a comprehensive introduction to all aspects of modern marketing. It takes a rigorous, practical and managerial approach to issues and problems across the marketing mix. Recognising the increasing significance of globalisation and e-business, John Saunders and Veronica Wong have dealt clearly and comprehensively with Europe in a global marketing context. Illustrative examples and case studies are drawn from across Europe and around the world. Following the most extensive market research, this edition has been revised and updated to include

Product Identifiers

Publisher
Pearson Higher Education
ISBN-10
0273646621
ISBN-13
9780273646624
eBay Product ID (ePID)
88807957

Product Key Features

Author
John Saunders, Veronica Wong, Philip Kotler, Gary Armstrong
Format
Paperback
Language
English
Subject
Business, Accounting & Vocational: Textbooks & Study Guides

Additional Product Features

Place of Publication
London
Content Note
Colour Illustrations Colour Facsimiles
Out-Of-Print Date
25/03/2005
Date of Publication
01/07/2001
Imprint
Ft Prentice Hall
Edition Statement
3rd Revised Edition
Country of Publication
United Kingdom