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Political Marketing in Canada by Thierry Giasson, Alex Marland, Jennifer Lees-Marshment (Paperback, 2012)

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About this product

Product Information

Political parties worldwide are using marketing tools such as targeting and segmentation to win elections. Are these strategies making politicians and governments more responsive to voters' needs, or do they pose a threat to democracy? Through case studies that range from the resurrection of the Conservative Party to Tim Hortons as a political brand, this volume shows that the consequences of political marketing in Canada have been profound. Citizens are now viewed as consumers, and platforms and promises have been repackaged as products. Whether this trend is positive or negative depends on how politicians and governments carry out political marketing - and its promises - in practice.

Product Identifiers

Publisher
University of British Columbia Press
ISBN-13
9780774822299
eBay Product ID (ePID)
117452946

Product Key Features

Author
Thierry Giasson, Alex Marland, Jennifer Lees-Marshment
Publication Name
Political Marketing in Canada
Format
Paperback
Language
English
Subject
Politics
Publication Year
2012
Type
Textbook
Number of Pages
320 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
480g

Additional Product Features

Series Title
Communication, Strategy, and Politics
Editor
Jennifer Lees-Marshment, Alex Marland, Thierry Giasson
Country/Region of Manufacture
Canada

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Political Marketing in Canada by Thierry Giasson, Alex Marland, Jennifer Lees-Marshment (Paperback, 2012)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

The Manipulated Man by Esther Vilar (Paperback, 2008)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Why We Get Sick: The Hidden Epidemic at the Root of Most Chronic Disease and How to Fight It by Benjamin Bikman (Paperback, 2021)

Save on Adult Learning & University

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The Concise Laws of Human Nature by Robert Greene Paperback, English

This Is Why You Dream: What your sleeping brain reveals about your waking life b

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Walther P.38: Germany's 9 mm Semiautomatic Pistol in World War II by Stephane...

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About this product

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Additional Product Features