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The Science of Web Surveys by Mick Couper, Roger Tourangeau, Frederick Conrad (Hardcover, 2013)

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Product Information

The development and widespread use of Web surveys have resulted in an outpouring of research on their design. In this volume, Tourangeau, Conrad, and Couper provide a comprehensive summary and synthesis of the literature on this increasingly popular method of data collection. The book includes new integration of the authors' work with other important research on Web surveys, including a meta-analysis of studies that compare reports on sensitive topics in Web surveys with reports collected in other modes of data collection. Adopting the total survey error framework, the book examines sampling and coverage issues, nonresponse, measurement, and the issues involved in combining modes. In addition, the conclusion provides a model for understanding the errors in estimates that combine data collected in more than one mode. Web surveys have several important characteristics that affect their ability to collect accurate survey data. Discussing these in detail, the authors address basic design decisions from input widgets to background colors. They additionally focus on the visual character of Web surveys, on their ability to automatically interact with respondents, and on the Web as a method of self-administration. The Science of Web Surveys is relevant for those with the practical goal of improving their own surveys and those with an interest in understanding an increasingly important method of data collection.

Product Identifiers

Publisher
Oxford University Press
ISBN-13
9780199747047
eBay Product ID (ePID)
152738448

Product Key Features

Author
Mick Couper, Roger Tourangeau, Frederick Conrad
Publication Name
The Science of Web Surveys
Format
Hardcover
Language
English
Subject
Classical Studies
Publication Year
2013
Type
Textbook
Number of Pages
208 Pages

Dimensions

Item Height
255mm
Item Width
184mm
Item Weight
456g

Additional Product Features

Title_Author
Frederick Conrad, Mick Couper, Roger Tourangeau
Country/Region of Manufacture
United States

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The Science of Web Surveys by Mick Couper, Roger Tourangeau, Frederick Conrad (Hardcover, 2013)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Save on Adult Learning & University

Ten Years To Save The West: Lessons from the only conservative in the room by Li

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