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Scoring Points: How Tesco Continues to Win Customer Loyalty by Terry Hunt (Hardcover, 2003)

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About this product

Product Information

The story of how Tesco used Clubcard - its loyalty scheme - to reinvent itself and its relationship with its customers, in the words of the people who were there. Between 1995 and 2003, the UK's second largest grocer came not only to dominate superketing in the UK, but created on or Europe's fastest growing financial service companies, launched the world's largest internet grocery business and created a global retail giant selling everything from travel insurance to television. How was this achieved? By getting to know its customers better. The masterminds behind this transformation tell the inside story. It is a behind-the-scenes look at what customer loyalty means, how it works, and how it should change the way companies sell and the way we shop.

Product Identifiers

Publisher
Kogan Page Ltd
ISBN-13
9780749435783
eBay Product ID (ePID)
90940016

Product Key Features

Author
Terry Hunt
Publication Name
Scoring Points: How Tesco Continues to Win Customer Loyalty
Format
Hardcover
Language
English
Subject
Management
Publication Year
2003
Type
Textbook
Number of Pages
272 Pages

Dimensions

Item Height
234mm
Item Width
156mm

Additional Product Features

Title_Author
Terry Hunt
Country/Region of Manufacture
United Kingdom

Shop by category

Scoring Points: How Tesco Continues to Win Customer Loyalty by Terry Hunt (Hardcover, 2003)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Clean & Green: 101 Hints and Tips for a More Eco-Friendly Home by Nancy Birtwhistle (Hardcover, 2021)

Why We Get Sick: The Hidden Epidemic at the Root of Most Chronic Disease and How to Fight It by Benjamin Bikman (Paperback, 2021)

Save on Adult Learning & University

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Bold Beans: Beautiful, Brilliant and Exciting Recipes by Amelia Christie-Miller

The Concise Laws of Human Nature by Robert Greene Paperback, English

This Is Why You Dream: What your sleeping brain reveals about your waking life b

Zero to One: Notes on Start Ups, or How to Build the Future by Thiel, Peter The

Why We Get Sick : The Hidden Epidemic at the Root of Most Chronic Disease PB

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