Picture 1 of 1

Tim Phillips - Scoring Points How Tesco Continues to Win Customer Lo - J555z - Picture 1 of 1

Scoring Points: How Tesco Continues to Win Customer Loyalty by Terry Hunt (Paperback, 2008)

Be the first towrite a review.
  • iHaveit (67666)
  • 98.9% positive Feedback
Price:
£24.55
Free postage
Estimated delivery Mon, 20 May - Thu, 23 May
Returns:
30 days return. Buyer pays for return postage.
Condition:
New
Scoring Points is the compelling and dramatic inside story, told from a project point of view, of how the Tesco Clubcard was conceived, launched and developed. Scoring Points is one of the seminal marketing books of the last decade.