Service-Dominant Logic: Premises, Perspectives, Possibilities by Stephen L. Vargo, Robert F. Lusch (Paperback, 2009)

Cambridge University Press

0521124328

9780521124324

108145680

Stephen L. Vargo, Robert F. Lusch

Trade Paperback (US), Paperback

English

Sales & Marketing

Textbook

430g

247mm

174mm

Cambridge

15mm

31 B/w Illus.

Robert F. Lusch is the James and Pamela Muzzy Chair in Entrepreneurship at the Eller College of Management, University of Arizona. He is past editor of the Journal of Marketing and Chairperson of the American Marketing Association. Professor Lusch's research focuses on marketing strategy and theory with a major focus on the service-dominant logic of marketing. He is the recipient of many awards including the 2013 AMA/Irwin Distinguished Marketing Educator Award. Stephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai'i at Manoa. Prior to entering academia, Professor Vargo had a career in entrepreneurial business and consulted with many corporations and governmental agencies. Professor Vargo's primary areas of research are marketing theory and thought, and consumers' evaluative reference scales. He has been awarded honorary professorships and has held visiting positions at many leading universities worldwide and is the recipient of major awards for his contributions to marketing theory and thought.

19/11/2009

United Kingdom

Sales & Marketing