CURRENTLY SOLD OUT

Sounds Like Branding: Use the Power of Music to Turn Customers into Fans by Jakob Lusensky (Paperback, 2011)

Best-selling in School Textbooks & Study Guides

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Best-selling in School Textbooks & Study Guides

Current slide {CURRENT_SLIDE} of {TOTAL_SLIDES}- Save on School Textbooks & Study Guides

Everyone loves music, but t everyone loves advertising. Faced with increasingly impatient and fickle customers, some of the world's most famous brands have been turning to music and artists to engage the public in a way they could never do alone. Why? Because music speaks to our emotions, brings people together and starts conversations. If it's used correctly, it can turn a one-off purchaser into a loyal fan. Sounds Like Branding is, in its author's words, an 'ear-opening' journey through the history of music and marketing, from the humble jingle and the advent of Muzak to Michael Jackson's groundbreaking association with Pepsi in the 1980s and the music branding embraced today by global brands such as Nike, Starbucks, Levi's and Coca-Cola. What marketers need to kw today is t what music to run in the background to an ad, but how a brand 'sounds'. This book is essential reading for any brand manager looking for a competitive edge in an increasingly cluttered media landscape.

Place of Publication
London
Spine
10mm
Content Note
Illustrations
Author Biography
Jakob Lusensky left his career as an international DJ to become CEO of the global music branding agency Heartbeats International. He is one of the world's leading consultants in music and branding and his clients include Absolut Vodka, Carlsberg and Unilever. He has been interviewed and profiled in BusinessWeek, Advertising Age and Billboard magazine and speaks frequently at international branding and marketing conferences. In 2010, he was invited to take part in the prestigious TED Talks event in Tokyo (www.ted.com).
Date of Publication
06/07/2011
Imprint
A & C Black Publishers Ltd
Country of Publication
United Kingdom
Genre
Sales & Marketing