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Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg, Alexander Kates (Hardcover, 2013)

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THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING The digital age is here-and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics-each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you'll be able to: Plan, strategize, and implement a complete marketing campaign that best suits you and your company. Use social media like Facebook and Twitter to not only engage your target audience, but get real results. Improve your website and supersize your media presence through liquid content, mobile apps, engaging videos, social contests, and more. Develop a logical and balanced approach to digital, using the proper tools, to measure and maximize return on investment (ROI). Reshape your management framework and redesign your company for digital-era growth, functionality, and success. These are the same market-tested strategies Fortune 500 companies are using to take advantage of the exciting new opportunities that only digital media provides. You'll discover the 10 traits of digital leadership, the six habitsof highly-successful firms, and the one true goal of digital marketing. You'll read first-hand accounts of social media in action-and follow real-world case studies of the hottest companies trending today. You'll also find need-to-know information on red-button subjects like emerging mobile technologies, legal guidelines for digital marketing, search engine optimization, and so much more. Digital media has changed the world as we know it. Strategic Digital Marketing will change the way you live, work, grow . . . and succeed.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780071819503
eBay Product ID (ePID)
154784990

Product Key Features

Author
Eric Greenberg, Alexander Kates
Publication Name
Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment
Format
Hardcover
Language
English
Subject
Management
Publication Year
2013
Type
Textbook
Number of Pages
368 Pages

Dimensions

Item Height
236mm
Item Width
160mm
Item Weight
664g

Additional Product Features

Title_Author
Alexander Kates, Eric Greenberg
Country/Region of Manufacture
United States

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Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment by Eric Greenberg, Alexander Kates (Hardcover, 2013)

All listings for this product

item 1 Strategic Digital Marketing: Top Digital Experts Share the Formul

item 2 Strategic Digital Marketing: Top Digital Experts Share the Formu

item 3 Strategic Digital Marketing: Top Digital Experts Share the Formu

item 4 Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible

item 5 Strategic Digital Marketing: Top Digital Experts Share the Form... 9780071819503

item 6 Strategic Digital Marketing: Top Digital Expert. Greenberg, Kates<|

item 7 Strategic Digital Marketing: Top Digital Experts Share - HardBack NEW Greenberg

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Clean & Green: 101 Hints and Tips for a More Eco-Friendly Home by Nancy Birtwhistle (Hardcover, 2021)

11+: Bond 11+ Assessment Papers Book 2 9-10 years bundle by Various (Paperback, 2021)

Save on Adult Learning & University

Bold Beans: Beautiful, Brilliant and Exciting Recipes by Amelia Christie-Miller

This Is Why You Dream: What your sleeping brain reveals about your waking life b

The Concise Laws of Human Nature by Robert Greene Paperback, English

Zero to One: Notes on Start Ups, or How to Build the Future by Thiel, Peter The

Staring At The Sun: Being at peace with your own mortality by Irvin Yalom

Why We Get Sick (Paperback) by Bikman & Benjamin

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