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Strategic Planning for Public Relations by Ronald D. Smith (Paperback, 2013)

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Product Information

This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign process used in public relations practice. Drawing from his experience in professional practice and in the classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical planning, and plan evaluation phases of the process. Offering clear explanations, relevant examples, and practical exercises, this text identifies and discusses the decision points and options in the development of a communication program. The cases and examples included here explore classic real-world public relations situations as well as current, timely events. This fourth edition highlights the results of new research studies on opinions and practices within the discipline, and adds overviews of several award-winning public relations campaigns. As a classroom text or a resource for professional practice, this volume provides a model that can be adapted to fit specific circumstances and used to improve effectiveness and creativity in communication planning. It serves as an accessible and understandable guide to field-tested procedures, offering practical insights that apply to public relations campaigns and case studies coursework.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780415506762
eBay Product ID (ePID)
138739170

Product Key Features

Author
Ronald D. Smith
Publication Name
Strategic Planning for Public Relations
Format
Paperback
Language
English
Subject
Marketing, Business
Publication Year
2013
Type
Textbook
Number of Pages
560 Pages

Dimensions

Item Height
235mm
Item Width
187mm
Item Weight
975g

Additional Product Features

Title_Author
Ronald D. Smith
Country/Region of Manufacture
United Kingdom

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Strategic Planning for Public Relations by Ronald D. Smith (Paperback, 2013)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Weapons of Mass Instruction: A Schoolteacher's Journey Through the Dark World of Compulsory Schooling by John Taylor Gatto (Paperback, 2010)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude by Mark Douglas (Hardcover, 2001)

Save on Adult Learning & University

Bee Manual - 9780857338099

The Concise Laws of Human Nature by Robert Greene Paperback, English

The Art of War Book Deluxe Special Gift Hardback Set Ver - Sun Tzu

Military Aircraft Markings 2024 by Stuart Schofield Paperback Book

Poor Charlie's Almanack, Charles T. Munger, Hardb

Outside In: A Year of Growing & Displaying by Sean A. Pritchard Hardcover Book

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