The Art Firm: Aesthetic Management and Metaphysical Marketing by Pierre Guillet de Monthoux (Hardcover, 2004)

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This title explores the seemingly unorthodox alliance of the arts, management and marketing. Art firms - as avant-garde enterprises and arts corporations - have existed for at least 200 years, using texts, images and other types of art to create corporate wealth. The book investigates how to apply the methods artists use in creating value to the methods more traditional managers use in running their businesses. Guillet de Monthoux offers a crash course in aesthetics from Kant to Gadamer, showing how aesthetic management and metaphysical marketing can create value. Using case studies of successful art managers from Richard Wagner to Robert Wilson, the author illustrates the creative role - so central to value-making in contemporary economies - performed by aesthetic play in art firms. Along the way, Guillet de Monthoux points out how responsible aesthetic management and marketing can eradicate the problems of banality and totality, the two capital sins of an art-based economy.

Product Identifiers

Publisher
Stanford University Press
ISBN-13
9780804748131
eBay Product ID (ePID)
88310441

Product Key Features

Author
Pierre Guillet De Monthoux
Publication Name
The Art Firm: Aesthetic Management and Metaphysical Marketing
Format
Hardcover
Language
English
Subject
Management
Publication Year
2004
Type
Textbook
Number of Pages
408 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
712g

Additional Product Features

Title_Author
Pierre Guillet De Monthoux
Country/Region of Manufacture
United States

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The Art Firm: Aesthetic Management and Metaphysical Marketing by Pierre Guillet de Monthoux (Hardcover, 2004)

All listings for this product

item 1 The Art Firm : Aesthetic Management and Metaphysical Marketing Ha

item 2 The Art Firm : Aesthetic Management and Metaphysical Marketing Ha

item 3 The Art Firm: Aesthetic Management and Metaphysical Marketing by Pierre...

item 4 The Art Firm - 9780804748131

item 5 The Art Firm Aesthetic Management and Metaphysical

item 6 Pierre Guillet de Mo - The Art Firm Aesthetic Management and Metaphy - J245z

item 7 The Art Firm - Pierre Guillet de Monthoux (Hardback) - Aesthetic Management...Z3

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Manipulated Man by Esther Vilar (Paperback, 2008)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

The Hundred Years' War on Palestine: A History of Settler Colonial Conquest and Resistance by Rashid I. Khalidi (Paperback, 2020)

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