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The Experience Effect For Small Business: Big Brand Results with Small Business Resources by Jim Joseph (Hardcover, 2012)

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item 1 The Experience Effect For Small Business Big Brand Results with... 9781600052064
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item 2 Joseph - The Experience Effect for Small Business Big Brand Results w - J555z
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Product Information

As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist Jim Joseph calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, The Experience Effect For Small Business teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.

Product Identifiers

Publisher
Happy about
ISBN-13
9781600052064
eBay Product ID (ePID)
112380520

Product Key Features

Author
Jim Joseph
Publication Name
The Experience Effect for Small Business: Big Brand Results with Small Business Resources
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2012
Type
Textbook
Number of Pages
198 Pages

Dimensions

Item Height
216mm
Item Width
140mm
Item Weight
378g

Additional Product Features

Title_Author
Jim Joseph
Country/Region of Manufacture
United States

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The Experience Effect For Small Business: Big Brand Results with Small Business Resources by Jim Joseph (Hardcover, 2012)

All listings for this product

item 1 The Experience Effect For Small Business Big Brand Results with... 9781600052064

item 2 Joseph - The Experience Effect for Small Business Big Brand Results w - J555z

item 3 The Experience Effect for Small Business: Big Brand Results with Small Busine<|

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Adrift: The Curious Tale of the Lego Lost at Sea by Tracey Williams (Hardcover, 2021)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude by Mark Douglas (Hardcover, 2001)

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Outside In: A Year of Growing & Displaying by Sean A. Pritchard Hardcover Book

Silent Spring by Rachel Carson NEW Paperback softback

NEW Eye Movement Desensitization & Reprocessing(EMDR)Therapy : Basic Principles

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