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Insanity of Advertising by Goldberg Fred (Paperback, 2016)

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About this product

Product Information

Mad Men 's Don Draper has nothing on Fred Goldberg, and this memoir is the real story of mad men in a very mad world This celebrated ad man cut his teeth in the late 1960s with the legendary agency Young & Rubicam, took over operations at Chiat/Day as COO for almost 7 years, and then founded his own firm, Goldberg Moser O'Neill. His client list reads like a who's who of 20th-century innovators: Steve Jobs (Apple), Andy Grove (Intel), John Chambers (Cisco), Larry Ellison (Oracle), and Michael Dell (Dell) are just a few of the movers and shakers who turned to him when they needed ads that would make their products household names. The Insanity of Advertising presents an unforgettable glimpse into the chaos, drama, and outright wackiness that fuels one of the most of loved and hated industries in the world. Goldberg reveals behind-the-scenes dirt on what it was like to craft ad campaigns for some corporate titans, and also shares stories of the mad men who worked alongside him.

Product Identifiers

Publisher
Council OAK Books
ISBN-13
9781571783387
eBay Product ID (ePID)
214620279

Product Key Features

Book Title
Insanity of Advertising
Author
Goldberg Fred
Format
Paperback
Language
English
Publication Year
2016
Genre
Biographies & True Stories
Number of Pages
394 Pages

Additional Product Features

Title_Author
Goldberg Fred
Country/Region of Manufacture
United States