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Marketing Pocketbook: 3rd Edition: Marketing Pocketbook: 3rd Edition by Neil Russell-Jones & Lynne Jones (Paperback, 2019)

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About this product

Product Information

The Marketing Pocketbook is authoritative, comprehensive and with its clear, concise, factual wording easily accessible. Authoritative because it is written by an experienced and highly respected management consultant. Comprehensive because of the sheer volume of facts that this Pocketbook manages to squeeze in. The content is structured into three parts. The first part explains the basic concepts and looks at what marketing is. The second deals with the marketing process, in other words how to go about it. The final part of the Pocketbook looks at putting the theory into practice. All the fundamentals of marketing are covered, from market research and developing a marketing strategy to planning and implementing marketing campaigns. And accessible because we strip away all the unnecessary padding and present nothing but the key facts.

Product Identifiers

Publisher
Management Pocket Books
ISBN-13
9781903776292
eBay Product ID (ePID)
89136067

Product Key Features

Author
Neil Russell-Jones & Lynne Jones
Publication Name
Marketing Pocketbook: 3rd Edition: Marketing Pocketbook: 3rd Edition
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2019
Type
Textbook
Number of Pages
128 Pages

Additional Product Features

Title_Author
Neil Russell-Jones & Lynne Jones
Country/Region of Manufacture
United Kingdom