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The Power of the Purse (paperback): How Smart Businesses Are Adapting to the World's Most Important Consumers-Women by Fara Warner (Paperback, 2010)

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About this product

Product Information

Women now drive some 80% of all buying decisions. By 2010, they'll account for half of America's private wealth: $13 trillion dollars. A few remarkable companies have learned how to refocus on women -- and, in so doing, have achieved truly stunning results. In The Power of the Purse, top journalist Fara Warner takes you behind the scenes at those companies, revealing how they did it -- and how you can, too. Unlike previous books on marketing to women, this one doesn't settle for generalities: it offers in-depth, start-to-finish case studies. Discover how McDonald's turned around its business by recognizing women as full-fledged consumers, not just 'Moms.' Learn how Kodak's digital camera business soared from fourth to first by recognizing women's importance as family 'memory makers'. See how P G built Swiffer into a cultural revolution, and how the diamond industry did the same for right-hand rings. Watch Bratz topple Barbie, Torrid create its enormously successful plus-size stores for teenagers, and Avon connect with a radically new generation of women. From Nike to Home Depot, each story is unique -- but in every case, these companies put women at the center of their strategies, and listened intently to what real women consumers were telling them. It's not about 'painting your products pink': it's about transforming the way you think about women. Do that, and you'll create products that sell better to everyone.

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780137053698
eBay Product ID (ePID)
93237053

Product Key Features

Author
Fara Warner
Publication Name
The Power of the Purse (paperback): How Smart Businesses Are Adapting to the World's Most Important Consumers-Women
Format
Paperback
Language
English
Subject
Economics, Marketing, Business
Publication Year
2010
Type
Textbook
Number of Pages
248 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
345g

Additional Product Features

Title_Author
Fara Warner
Country/Region of Manufacture
United States

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The Power of the Purse (paperback): How Smart Businesses Are Adapting to the World's Most Important Consumers-Women by Fara Warner (Paperback, 2010)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Clean & Green: 101 Hints and Tips for a More Eco-Friendly Home by Nancy Birtwhistle (Hardcover, 2021)

11+: Bond 11+ Assessment Papers Book 2 9-10 years bundle by Various (Paperback, 2021)

Save on Adult Learning & University

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Zero to One: Notes on Start Ups, or How to Build the Future by Thiel, Peter The

Why We Get Sick (Paperback) by Bikman & Benjamin

NES/Famicom Anthology - Tanuki Deluxe Edition by Mathieu Manent (Hardcover,...

The Concise Laws of Human Nature by Robert Greene Paperback, English

The Pragmatic Programmer : Your Journey to Mastery, 20th Anniversary Edition by

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