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The Rhetoric of Soft Power: Public Diplomacy in Global Contexts by Craig Hayden (Hardcover, 2011)

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ISBN-13: 9780739142585, 978-0739142585. The Rhetoric of Soft Power Public Diplomacy in Global Contexts. The book examines four cases-Japan, Venezuela, China, and the United States-to illuminate the particular significance of culture, foreign publics, and communication technologies for the foreign policy ambitions of each country.