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The Small Business Start-Up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of by Cheryl D. Rickman (Paperback, 2005)

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Publication Date: 2005-05-27.

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About this product

Product Information

This practical and comprehensive workbook is packed with real-life case studies and practical exercises, checklists and worksheets, it provides a step-by-step guide to researching and formulating your business ideas, planning the right marketing strategies, and managing a team that will drive your vision forward with you. You'll discover what, with hindsight, well-known entrepreneurs would have done differently, what their biggest mistakes have been and what they've learnt: Dame Anita Roddick, Julie Meyer, Stelios Haji-Ioannou, Simon Woodroffe and others reveal their best and worst decisions and contribute their wisdom and tips for succeeding in business. You'll learn how to: develop, research and plan the idea ; design and create the right products and services; define and understand your customers and target audience; secure finance and manage cash flow and accounts; create a winning brand and marketing message; gain and retain customers; achieve competitive advantage; plan, create, launch and promote your website; and manage your business and time. This fresh approach to small business start-up also includes information and recommendations on making your business ethical and socially responsible, along with exercises to help build self-confidence and visualize success. Contents: Introduction; 1. Where to Begin - What's the Big Idead; 2. What to Do and Sell - Opportunities, Products and Services; 3. Who and Where? Researching Your Market, Target Audience and Opportunity; 4. Who Are You? Defining Your Brand; 5. How to Plot Your Findings and Map Out Your Future; 6. How Much? Figuring Out the Finance: Costs, Funding, Grants and Loans; 7. How to Sell - Marketing and Selling Your Products and Services; 8. How to Sell - The Importance of Good Customer Service; 9. How to Behave - The Case for Ethical Business and Social Responsibility; 10. Your Website - Planning and Creating a Website that Works; 11. Your Website - Launching and Promoting; 12. How to Manage And Grow - Tips from the Top; 13. Lessons from Leaders in Business; 14. The Ultimate Business Start-Up Checklist; 15. Uaseful Resources for Small Business Start-Ups;

Product Identifiers

Publisher
Little, Brown Book Group
ISBN-13
9781845280383
eBay Product ID (ePID)
87838909

Product Key Features

Author
Cheryl D. Rickman
Publication Name
The Small Business Start-Up Workbook: A Step-by-step Guide to Starting the Business You've Dreamed of
Format
Paperback
Language
English
Subject
Business
Publication Year
2005
Type
Textbook
Number of Pages
288 Pages

Dimensions

Item Height
253mm
Item Width
201mm
Item Weight
626g

Additional Product Features

Title_Author
Cheryl D. Rickman
Country/Region of Manufacture
United Kingdom

4.0

4.0 out of 5 stars based on 2 product ratings

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Most relevant reviews

3 out of 5 stars
by creweman5826 Dec, 2019
Worthy but uninspiring
The sort of thing you would read if you were thinking of starting a business. It is supposed to motivate but it left me a bit cold. Little mentionof the key idea of a feasible plan.
Verified purchase: Yes | Condition: Pre-owned
5 out of 5 stars
by mikem154906 Jul, 2016
A perfect book for anyone starting a business, it covers everything you need to know from A to Z
Verified purchase: Yes | Condition: Pre-owned

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