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The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment by Christer Holloman (Hardcover, 2014)

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ISBN-13: 9781118844397, 978-1118844397. Format: Hardback.

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About this product

Product Information

The first book to explain how you can measure social media ROI across multiple departments, for internal/external social media based activities, as well as for new business models (product/services). This book provides help in establishing a thorough social media plan, examining your goals, audience and channel strategy, before examining tools and techniques to measure social media metrics and key performance indicators. This book debunks the myth that ROI, web metrics and social media measuring is a ?black art?, and makes it easy to understand and use, enabling the reader to create bespoke ROI metrics and improve the return on activity. Practical, straightforward and informed by the key principles which the author has explored in his Social Media MBA, this transformative look at ROI will inspire a move away from ?Likes?, ?Followers? and ?mentions? and towards pounds, euros and dollars.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9781118844397
eBay Product ID (ePID)
196047930

Product Key Features

Author
Christer Holloman
Publication Name
The Social Media Mba Guide to Roi: How to Measure and Improve Your Return on Investment
Format
Hardcover
Language
English
Subject
Marketing, Business
Publication Year
2014
Type
Textbook
Number of Pages
156 Pages

Dimensions

Item Height
233mm
Item Width
162mm
Item Weight
396g

Additional Product Features

Title_Author
Christer Holloman
Country/Region of Manufacture
United States

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The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Investment by Christer Holloman (Hardcover, 2014)

All listings for this product

item 1 The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on Inv

item 2 The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on I,

item 3 The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on .

item 4 The Social Media MBA Guide to ROI: How to Measure and Improve Your Return on In

item 5 The Social Media MBA Guide to ROI: How to Measure and I... by Holloman, Christer

item 6 The Social Media MBA Guide to ROI: How to Measure and I... by Holloman, Christer

item 7 The Social Media MBA Guide to ROI - 9781118844397

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

The Red Book: A Reader's Edition by C. G. Jung (Hardcover, 2012)

New Functional Skills Maths Level 2 - Study & Test Practice (for 2020 & beyond) by CGP Books (Paperback, 2015)

Save on Adult Learning & University

This Is Why You Dream: What your sleeping brain reveals about your waking life b

Zero to One: Notes on Start Ups, or How to Build the Future by Thiel, Peter The

The Concise Laws of Human Nature by Robert Greene Paperback, English

Zolpidem, zopiclone and driving in the elderly Use of zolpidem BOOK

Principles for Dealing with the Changing World Ord

Tavistock Institute Social Engineering the Masses,

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