The Practitioner's Guide to Product Management by General Assembly, Jock Busuttil (Hardback, 2015)

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Cool off with a delicious can of New Coke?. Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience. Audience General. Established in early 2011, General Assembly is a global educational institution that is building a community of individuals empowered to pursue work they love.