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Too Big to Ignore: The Business Case for Big Data by Phil Simon (Paperback, 2015)

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Product Information

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most invative and cost-effective solutions to its problems. Explorys offers penetrating and previously unkwn insights into healthcare behavior. How do these organizations and municipalities do it? Techlogy is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions. It's time to start thinking big. In Too Big to Igre, recognized techlogy expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate. Too Big to Igre explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

Product Identifiers

Publisher
John Wiley & Sons Inc
ISBN-10
1119217849
ISBN-13
9781119217848
eBay Product ID (ePID)
220777784

Product Key Features

Author
Phil Simon
Format
Paperback
Language
English
Subject
Management & Business: General
Type
Textbook

Dimensions

Weight
146g
Height
227mm
Width
153mm

Additional Product Features

Place of Publication
New York
Spine
16mm
Series Title
Wiley and SAS Business Series
Author Biography
Phil Simon is a frequent keynote speaker, a recognized technology authority, and the award-winning author of seven management books. His contributions have been featured in The Harvard Business Review, Wired, BusinessWeek, The Huffington Post, and The New York Times, and on CNN, NBC, and CNBC.
Date of Publication
23/10/2015
Genre
Management & Business: General
Country of Publication
United States

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Too Big to Ignore: The Business Case for Big Data by Phil Simon (Paperback, 2015)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Clean & Green: 101 Hints and Tips for a More Eco-Friendly Home by Nancy Birtwhistle (Hardcover, 2021)

Save on Adult Learning & University

Greekish: Everyday recipes with Greek roots by Georgina Hayden (English) Hardcov

Bold Beans: Beautiful, Brilliant and Exciting Recipes by Amelia Christie-Miller

The Concise Laws of Human Nature by Robert Greene Paperback, English

Zero to One: Notes on Start Ups, or How to Build the Future by Thiel, Peter The

Staring At The Sun: Being at peace with your own mortality by Irvin Yalom

Why We Get Sick (Paperback) by Bikman & Benjamin

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