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Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling by Nuno Bernardo (Paperback, 2014)

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Edition Number - 0001. Pages Count - 00162. Binding type - Perfect. If we have resources available we will share images. About this Item.

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item 1 Transmedia 2.0: How to Create an Ent..., Bernardo, Nuno
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item 2 Transmedia 2.0: How to Create an Ent..., Bernardo, Nuno
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item 3 Transmedia 2.0: How to Create an Ent..., Bernardo, Nuno
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item 4 Bernardo - Transmedia 2.0 How to Create an Entertainment Brand Using - J555z
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item 5 Transmedia 2.0 How to Create an Entertainment Brand Using a Tra... 9781909547018
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item 6 Nuno Bernardo Transmedia 2.0 (Paperback)
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item 7 Transmedia 2.0: How to Create an Entertainment Brand Us - Paperback NEW Nuno Ber
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Every producer aspires to design an entertainment brand that can grow into a pop icon, a brand whose storyworld or hero has enough creative potential to power spin-offs and reboots, theme park rides and acres of merchandise. So how can independents achieve this degree of success if they don't have a hundred million dollars to spend on a marketing campaign or the time to gamble on a viral video or game? In Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach To Storytelling, Nuno Bernardo will show readers how to use the transmedia approach to build an entertainment brand that can conquer global audiences, readers and users in a myriad of platforms. Transmedia 2.0 is the follow up to the 2011 bestseller The Producers Guide to Transmedia and draws on Nuno Bernardo's experience of multi-platform storytelling and production. Inspired by Orson Welles radio play War of the Worlds, Nuno has being exploring new forms of interactive and immersive storytelling for the past decade. Using his unique approach to transmedia, Nuno has produced more than 200 hours of multi-platform content; from feature films and TV shows to mobile apps and books. His transmedia franchises have been adapted all across the globe, from the UK to China, conquering tens of millions of loyal fans and featuring in the world's greatest film and television festivals along the way. Through his own experience, Nuno has developed a step-by-step approach to building long-running multi-platform entertainment brands and loyal viewing communities. Now he is sharing his knowledge with filmmakers, content producers for television, gaming and web, marketers and brand managers, audiovisual and media students. All of the aforementioned have one thing in common; they want to learn a trick or two about how to use stories and a transmedial approach to marketing and communication to attract audiences and users to their stories and products. This book analyses how multi-platform storytelling and distribution can help producers to establish true entertainment brands and intellectual property. It also features a series of real case studies discussing ideas and concepts of how transmedia can be key to promoting and engaging with audiences around a traditional TV show, feature film, game or consumer brand.

Product Identifiers

Publisher
BeActive Books
ISBN-13
9781909547018
eBay Product ID (ePID)
213101421

Product Key Features

Author
Nuno Bernardo
Publication Name
Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling
Format
Paperback
Language
English
Subject
Computer Science, Business
Publication Year
2014
Type
Textbook
Number of Pages
162 Pages

Dimensions

Item Height
229mm
Item Width
152mm
Item Weight
245g

Additional Product Features

Title_Author
Nuno Bernardo
Topic
Electronics
Country/Region of Manufacture
United States

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Transmedia 2.0: How to Create an Entertainment Brand Using a Transmedial Approach to Storytelling by Nuno Bernardo (Paperback, 2014)

All listings for this product

item 1 Transmedia 2.0: How to Create an Ent..., Bernardo, Nuno

item 2 Transmedia 2.0: How to Create an Ent..., Bernardo, Nuno

item 3 Transmedia 2.0: How to Create an Ent..., Bernardo, Nuno

item 4 Bernardo - Transmedia 2.0 How to Create an Entertainment Brand Using - J555z

item 5 Transmedia 2.0 How to Create an Entertainment Brand Using a Tra... 9781909547018

item 6 Nuno Bernardo Transmedia 2.0 (Paperback)

item 7 Transmedia 2.0: How to Create an Entertainment Brand Us - Paperback NEW Nuno Ber

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Manipulated Man by Esther Vilar (Paperback, 2008)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude by Mark Douglas (Hardcover, 2001)

Save on Adult Learning & University

The Concise Laws of Human Nature by Robert Greene Paperback, English

Outside In: A Year of Growing & Displaying by Sean A. Pritchard Hardcover Book

Silent Spring by Rachel Carson NEW Paperback softback

NEW Eye Movement Desensitization & Reprocessing(EMDR)Therapy : Basic Principles

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