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Turning Silver into Gold: How to Profit in the New Boomer Marketplace (paperback) by Mary Furlong (Paperback, 2011)

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Product Information

As they age, America's 78 million baby boomers will live more active, creative, inventive lives than any generation before them. This represents a truly enormous business opportunity. In this book, the world's number one authority on marketing to post-50 baby boomers offers a complete blueprint for profiting from that opportunity. Dr. Mary Furlong reveals breakthrough product and service opportunities, and gives you the tools, resources, techniques, and data you need to capitalize on them. She offers powerful insight into baby boomers' new lifestage transitions in housing, health, fitness, finances, family, fashion, romance, travel, and work-and the new brand choices they're about to make. Throughout, Furlong combines extensive, authoritative market research with inspirational stories about passionate, tenacious entrepreneurs and brand leaders who are blazing new trails in these fast-growing markets. You'll learn how to segment boomer markets, and identify opportunities to innovate entirely new categories of products and services. You'll discover which sales and marketing strategies really work, and even uncover opportunities in the surprising worldwide boomer market. Five trends shaping the next baby boomer revolution Global markets, longevity, lifestage transitions, technology, and spirituality From concept to product to financing, and beyond All you need to execute on your baby boomer product/service opportunity The new healthcare revolution, the new healthcare business How boomers are using the newest innovations to take control over their health futures Sex and romance: I'll have what she's having The new sexual revolution: making it feel like the first time-or better Choosing families, making connections Powerful new opportunities in helping boomers reach out and connect

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780132311991
eBay Product ID (ePID)
99917605

Product Key Features

Author
Mary Furlong
Publication Name
Turning Silver Into Gold: How to Profit in the New Boomer Marketplace (Paperback)
Format
Paperback
Language
English
Subject
Management
Publication Year
2011
Type
Textbook
Number of Pages
304 Pages

Dimensions

Item Height
230mm
Item Width
155mm
Item Weight
414g

Additional Product Features

Title_Author
Mary Furlong
Country/Region of Manufacture
United States

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Turning Silver into Gold: How to Profit in the New Boomer Marketplace (paperback) by Mary Furlong (Paperback, 2011)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Falsification of History: Our Distorted Reality by John Hamer (Paperback, 2013)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

Weapons of Mass Instruction: A Schoolteacher's Journey Through the Dark World of Compulsory Schooling by John Taylor Gatto (Paperback, 2010)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude by Mark Douglas (Hardcover, 2001)

Save on Adult Learning & University

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The Concise Laws of Human Nature by Robert Greene Paperback, English

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Military Aircraft Markings 2024 by Stuart Schofield Paperback Book

Poor Charlie's Almanack, Charles T. Munger, Hardb

Outside In: A Year of Growing & Displaying by Sean A. Pritchard Hardcover Book

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