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Understanding Communication Research Methods: A Theoretical and Practical Approach by Daniel Cronn-Mills, Stephen M. Croucher (Paperback, 2014)

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About this product

Product Information

Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.

Product Identifiers

Publisher
Taylor & Francis LTD
ISBN-13
9780415833110
eBay Product ID (ePID)
209576836

Product Key Features

Author
Daniel Cronn-Mills, Stephen M. Croucher
Publication Name
Understanding Communication Research Methods: a Theoretical and Practical Approach
Format
Paperback
Language
English
Subject
Classical Studies
Publication Year
2014
Type
Textbook
Number of Pages
368 Pages

Dimensions

Item Height
254mm
Item Width
178mm
Item Weight
680g

Additional Product Features

Title_Author
Stephen M. Croucher, Daniel Cronn-Mills
Country/Region of Manufacture
United Kingdom