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Writing for Museums by Margot A. Wallace (Paperback, 2014)

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Product Information

Words are everywhere in the museum. Amidst all the visual exhibits, and in many n-exhibition areas, swarm a host of words, talking to a vast swath of people in ways that visuals cant. Signage at the information desk, brochures, exhibition videos, guided tours, membership materials, apps, and store labels: in a multi-screen world, where information explodes in every corner of the field of vision, clarity comes from the presence of words among the feast of visuals, helping contemporary audiences feel at home. Research bears out the need for a range of learning tools and it's t just visitors who benefit from verbal cues; dors, educators, community partners, and volunteers will all engage more effectively with the museum that explains its brand mission with good writing. Whether written by administrators, staffers, freelancers, or interns, words are delivered by people in your museums with the kwledge that they are to be interpreted by strangers. Your story is told everywhere, and with each narration it reinforces your brand; hopefully every single word reflects your brand. Each chapter tells how to put into words the stories you need to tell including: *Blogs *Brochures *Exhibition videos *Guided tour scripts *Collateral programming talks *Marketing plans *Proposals to community partners *Public Relations releases *Social Media *Solicitation letters *Surveys *Volunteer communications *Website If you ever wished for a good writer, right on staff, ready to take on project, major or routine, here's the help you're looking for.

Product Identifiers

Publisher
Rowman & Littlefield
ISBN-10
1442227648
ISBN-13
9781442227644
eBay Product ID (ePID)
208988530

Product Key Features

Author
Margot A. Wallace
Format
Paperback
Language
English
Subject
Library & Information Science

Dimensions

Weight
385g
Height
229mm
Width
154mm

Additional Product Features

Place of Publication
Lanham, Md
Spine
19mm
Content Note
Black & White Illustrations, Figures
Author Biography
Margot Wallace is an associate professor of marketing communication at Columbia College of Chicago who teaches courses in branding, marketing and writing, and has researched museum marketing for twelve years.
Date of Publication
06/10/2014
Imprint
Rowman & Littlefield Publishers
Country of Publication
United States
Genre
Library & Information Science

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Writing for Museums by Margot A. Wallace (Paperback, 2014)

Best-selling in School Textbooks & Study Guides

Bond 11 English, Maths, Non-verbal Reasoning, Verbal Reasoning Assessment Paper 4 Books Set (Age 5/6)

Learn To Write Alphabet Set by Artbox (Kids Learning Pad)

Oxford University Press GRE Complete 2021 (Paperback, 2015)

Save on School Textbooks & Study Guides

A Tempest of Tea: The must-read YA fantasy of 2024, from the author of TikTok se

Learn To Write Alphabet. A4 Book. Practice Writing And Letters. Educational Fun.

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A4 Oxford Learn to Write Book & Cursive handwriting practice Book

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About this product

Product Information

Product Identifiers

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Additional Product Features