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Advertising: Principles and Practice: United States Edition by John Burnett, William D. Wells, Sandra Moriarty (Paperback, 2002)

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Product Information

Suitable for introductory courses in advertising, this text places an emphasis on producing effective advertising: advertising that is not just memorable, but that sells. It uses examples of award-winning campaigns to show how to measure and recreate the winning formula. Features include: chapter cases on Cigna, Haagen-Dazs, US Marines, Cisco, Denver Rescue Mission, Coca-Cola and Nissan Xterra; Web-based promotions, Internet audience measurement and writing and designing for the Web; advertising versus effective advertising; inside story boxes written by professionals in the field; and end of chapter projects to enable students to get hands-on experience through their own advertising projects.

Product Identifiers

Publisher
Pearson Education (US)
ISBN-13
9780130477224
eBay Product ID (ePID)
95649273

Product Key Features

Author
John Burnett, William D. Wells, Sandra Moriarty
Publication Name
Advertising: Principles and Practice: United States Edition
Format
Paperback
Language
English
Subject
Advertising, Business
Publication Year
2002
Type
Textbook
Number of Pages
640 Pages

Dimensions

Item Width
284mm
Item Weight
1554g

Additional Product Features

Title_Author
John Burnett, William D. Wells, Sandra Moriarty
Country/Region of Manufacture
United States

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Advertising: Principles and Practice: United States Edition by John Burnett, William D. Wells, Sandra Moriarty (Paperback, 2002)

Best-selling in School Textbooks & Study Guides

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Read Write Inc. Phonics: Home More Phonics Flashcards by Ruth Miskin (Cards, 2008)

Bond 11 English, Maths, Non-verbal Reasoning, Verbal Reasoning Assessment Paper 4 Books Set (Age 5/6)

Read Write Inc. Home: Phonics Flashcards by Ruth Miskin ( 2007, Flashcards )

The Princess Bride Deluxe Edition Hc: S. Morgenstern's Classic Tale of True Love and High Adventure by William Goldman (Hardback, 2017)

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About this product

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