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Inside the Tornado: Marketing strategies from Silicon Valley's cutting edge by Geoffrey A. Moore (Paperback, 1998)

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Inside the Tornado : Marketing Strategies from Silicon Valley's Cutting Edge, Paperback by Moore, Geoffrey A., ISBN 190096158X, ISBN-13 9781900961585, Brand New, Free P&P in the UK Inside the Tornado teaches a startling lesson. As markets change, the very skills that youa ve just perfected become your biggest liabilities, and if you cana t put them aside to acquire new ones youa re in for tough times.