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Strategic Market Management: Global Perspectives by Damien McLoughlin, David A. Aaker (Paperback, 2010)

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Product Information

The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream text suitable for all business students studying strategy and marketing courses. Strategic Market Management: Global Perspectives is motivated by the strategic challenges created by the dynamic nature of markets. The premise is that all traditional strategic management tools either do not apply or need to be adapted to a more dynamic context. The unique aspects of the book are its inclusion of: A business strategy definition that includes product/market scope, value proposition, and assets and competences. A structured strategic analysis including a detailed customer, competitor, market, and environmental analysis leading to understanding of market dynamics that is supported by a summary flow diagram, a set of agendas to help start the process, and a set of planning forms. Concepts of strategic commitment, opportunism, and adaptability and how they can and should be blended together. Bases of a value proposition and strong brands. A strategy without a compelling value proposition will not be market driven or successful. Brand assets that will support a business strategy need to be developed. Creating synergetic marketing with silo organisations defined by products or countries. All organisations have multiple products and markets and creating cooperation and communication instead of competition and isolation is becoming an imperative. A global perspective is an essential aspect of this new edition. This reflects the lived experience of the student reader but also their likely professional challenges. This is achieved by the extensive use of new examples and vignettes.

Product Identifiers

Publisher
John Wiley & Sons INC International Concepts
ISBN-13
9780470689752
eBay Product ID (ePID)
92370050

Product Key Features

Author
Damien Mcloughlin, David A. Aaker
Publication Name
Strategic Market Management: Global Perspectives
Format
Paperback
Language
English
Subject
Management
Publication Year
2010
Type
Textbook
Number of Pages
368 Pages

Dimensions

Item Height
249mm
Item Width
171mm
Item Weight
1296g

Additional Product Features

Title_Author
David A. Aaker, Damien Mcloughlin
Country/Region of Manufacture
United States

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Strategic Market Management: Global Perspectives by Damien McLoughlin, David A. Aaker (Paperback, 2010)

All listings for this product

item 1 Strategic Market Management: Global Perspectives by McLoughlin, Damien, Aaker,

item 2 Strategic Market Management: Global Perspectives,David A. Aaker,

item 3 Strategic Market Management: Global Perspectives-McLoughlin, Damien,Aaker, David

item 4 Strategic Market Management: Global Perspectives-David A. Aaker,

item 5 Strategic Market Management: Global Perspectives By David A. Aaker, Damien McLo

item 6 Strategic Market Management: Global..., McLoughlin, Dam

item 7 Strategic Market Management: Global Perspectives by Aaker, David A. Paperback

About this product

Product Information

Product Identifiers

Product Key Features

Dimensions

Additional Product Features

Best-selling in Adult Learning & University

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Never Split the Difference: Negotiating as if Your Life Depended on It by Chris Voss, Tahl Raz (Paperback, 2017)

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Die with Zero: Getting All You Can from Your Money and Your Life by Bill Perkins (Paperback, 2021)

Adult Children of Emotionally Immature Parents: How to Heal from Distant, Rejecting, or Self-Involved Parents by Lindsay C Gibson (Paperback, 2015)

Trading in the Zone: Master the Market with Confidence, Discipline, and a Winning Attitude by Mark Douglas (Hardcover, 2001)

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