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Sleek and elegant Apple smart watches

The Apple Watch is Apple's answer to the ever-growing smartwatch market. With an innovative design, advanced features and unique customisations, the Apple Watch Series 4 is an advanced device packed with handy features. 

This watch is ideal for fitness fanatics. Built-in GPS, a heart rate sensor and the ability to go up to 50 metres underwater make this smartwatch is the ultimate companion for an active lifestyle. Choose a 40mm Apple Watch Series 4 for a smaller, sleeker device, or go for a 44mm Apple Watch 4 for something with added screen space. 

Updated designs

Building on the previous models, the Series 4 is an elegant yet highly functional device. Slimmer borders clear the way for added screen space with curved corners offering more touchscreen area on the watch face. 

Even though the screen is 30 percent larger than previous models, you still get 18 hours of battery life in one charge. You can choose up to eight different metrics to display on the watch face, including heart rate, oxygen quality and the time, perfect for keeping an eye on vital stats when on the go. 

An updated Digital Crown copies the style of analogue watches, offering realistic haptic feedback when turned. 

Health trackers

Various features and apps work hand in hand to track your health, like an optical heart rate sensor. This tracks your heartbeat throughout the day, and you can also set up low or high heart rate alerts, notifying you of changes in your heartbeat when you're inactive. 

Use other apps to keep on top of your health. Breathe takes you through breathing exercises to help you relax and Lifesum tracks your exercise and diet. 

Connected exercise

This Apple Watch can be used during intense workouts to keep track of your performance. Whether you're running, swimming or practising yoga, there's something for everybody. 

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