Jordan 1 Nouveau Mid Cool Grey
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£100.00or Best Offer£8.95 P&P0 bids6d 21h- Pre-owned · Jordan£149.99or Best Offer£32.42 P&P
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About the Jordan 1 Mid Noveau in Cool Grey (2014)
The Air Jordan 1 is the trainer that started it all, marking the beginning of the most iconic lineage of trainers in history. In many ways, it's responsible for launching modern-day trainer culture as a whole - and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with trainers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike - so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a trainer endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own trainer line - called Air Jordan.
With a silver and grey muted colourway, these Jordan 1 Mids feature both class and comfort. A completely leather upper covers the foot, reflecting a blue tint in the light and deep grey in darker settings. The sole features unique air technology in a light brown colour while the Jordan Wings logo can be seen with an embossed effect on the side of the mid-top ankle. The Nike Swoosh is visible on both the inner and outer sides of the upper while punctured holes appear on the toe for breathability, making these 2014 Jordan 1s a modern take on the OG Jordans of the past.