Jordan 1 Phat Low Patent Black/White 2009
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Pick Up the Jordan 1 Phat Low Patent Black/White 2009
The Air Jordan 1 is the trainer that started it all, marking the beginning of the most iconic lineage of trainers in history. In many ways, it's responsible for launching modern-day trainer culture as a whole - and it almost didn't happen.
History of Air Jordan 1
As the story goes, the year was 1984, and Chicago Bulls' rookie Michael Jordan was a hot commodity for endorsement deals, with trainers naturally being paramount.
Jordan had just come off a stellar college basketball season at the University of North Carolina. He wore Converse and was a personal fan of Adidas, so he took meetings with both companies, but they never reached a deal. It seems strange today, but at the time, Michael Jordan hated Nike - so much so that he refused to take a meeting with them.
He was persuaded by his mother, Deloris Jordan, to visit the Nike campus in Oregon and listen to their pitch. His plan was to go through the motions to appease his parents and agent but he ultimately left with a contract unlike any other.
Rather than walking in the shadows of established athletes like Magic Johnson and Larry Bird (which may have been the case had he signed elsewhere), Michael Jordan shone in the Nike limelight. He was paid more than any other athlete with a trainer endorsement at the time. Nike made him the face of its growing presence in basketball, and gave him his own trainer line - called Air Jordan.
Jordan 1 Phat Low Patent Black/White 2009
The Jordan 1 Phat Low Patent Black/White features a simple black-and-white colourway that resembles a tuxedo. Clean white leather highlights the shiny black patent leather accents, which recall memories of teenage dates and school dances. The Nike swoosh logo is made from chenille, the same fabric used to make letterman jackets in America, giving the trainer an extra touch of borrowed school nostalgia. Flat white laces add a neutral touch to the Jordan 1 Phat Low Patent Black/White. The trainer's inside is an alluring deep black that matches the black rubber on the trainer's bottom. Like other low-tops in the Jordan family, this trainer offers a low cut that hugs your ankles. The iconic Air Jordan logo on the tongue adds a little pizazz to an otherwise neutral trainer.