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'Ben 10' is an American animated television series about a boy who acquires a mysterious watch-like alien artefact. The device lets him turn into various alien creatures, in effect becoming a superhero with variable super powers.

The Ben 10 franchise includes a thriving action figure business as well as toys that mimic the Omnitrix device and project images of alien creatures. Real watches and other items with Ben 10 themes also abound. Open the imagination with Ben 10.