The Swedish furniture retailer IKEA was started by entrepreneur Ingvar Kamprad when he was just 17 years of age. Initially only available in Kampradâs native Sweden, the multi national company now operates worldwide, with the exception of South America and Africa.
The IKEA range covers almost every aspect of interior furnishings, from wardrobes to light fittings. The stylish yet functional design of IKEA TV storage units are a good example of the type of product manufactured by the company.
Despite the modern, innovative appearance of the goods on offer however, a key feature of IKEA products are their affordability. The company is able to keep prices down thanks to low operational costs, which are then reflected in retail prices.
An example of this can be seen in the companyâs trademark, flatpack products. Producing self assembly furniture saves IKEA money on logistics and storage. However, for those who would rather have their furniture built for them, this option is available in store at an additional cost.
As well as conservative prices, IKEA is also known for its proactive approach to the environment, with the company implementing an environmental action plan across its stores. Low impact methods of production include the use of only recycled or recyclable materials in packaging.