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’Children In Need’ is the BBC’s fundraising charity and the beneficiary of a major annual British telethon. Pudsey Bear has been the charity’s mascot since 1985. Designed by Joanna Ball and named after her home town of Pudsey, West Yorkshire, where her grandfather was mayor, Pudsey the yellow bear is recognisable for his sad, downturned mouth and polka-dot bandana hiding one eye.

Look for Pudsey-themed items including plush toys, t-shirts, cookie cutters, cake toppers, and iron-on transfers.