How to Identify Genuine Dr. Martens Boots

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How can you tell if the pair of Dr. Martens Boots that you are about to buy online are genuine? Follow these 9 simple steps to verify the authenticity of your purchase. Always ask the seller to use the youVerify app prior to purchase. It's Smarter Selling & Safer Shopping.

Step 1: Shoe Box
New Dr. Martens shoes are packaged in a sturdy shoe box with the Dr Martens logo on the lid and side. Check the size, font and placement of the logos carefully. Remember that real shoe boxes can accompany fake shoes.

Step 2: Shoe Box Label
Dr. Martens shoe boxes feature a white label on one end detailing size, style and colour. Check that the shoe details match those of your actual shoe, and that the style or serial numbers match any detailed on the inside of the shoe.

Step 3: Inside Label
Dr Martens shoes detail the size and product code on the inside upper of the shoes. Check that these details match those found on the shoe box label.

Step 4: Inspection Sticker
New Dr. Martens usually feature an inspection sticker.

Step 5: Insole Markings
Dr. Martens insoles feature the brand name and logo. Older styles often feature 'Original' and 'Made in England', whilst newer styles feature 'Air Cushioned Sole' or 'Bouncing Soles'.

Step 6: Outsole Markings
The outsole of new Dr. Martens shoes feature unique brand markings and copy. Check carefully that the copy matches that shown, and that the edges of the embossing are finished cleanly.

Step 7: Stitching
Stitching on all Dr. Martens shoes is of the very highest quality. Check carefully that it is evenly spaced, straight, tight, and is neatly finished. And where featured, that the sole stitching matches the famous yellow used by Dr. Martens.

Step 8: Spare Laces
New Dr. Martens shoes are accompanied by spare laces package in a branded clear plastic bag with a sealed top.

Step 9: Download our App
We hope that this guide helps to educate you when identifying genuine Dr. Martens Boots. To prevent you from falling victim to counterfeit goods, always ask the seller to use the  youVerify app  prior to purchase.

youVerify - Smarter Selling, Safer Shopping.

youVerify is a smartphone app that helps online sellers verify themselves and their products, which in turn allows online buyers to shop with more confidence - Smarter Selling, Safer Shopping.
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