How to Identify Genuine Nike Air Max 95's

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How can you tell if the pair of  Nike Air Max 95's  that you are about to buy online are genuine? Follow these 12 simple steps to verify the authenticity of your purchase. Always ask the seller to use the youVerify app prior to purchase. It's Smarter Selling & Safer Shopping.

Step 1: Shoe Box
New Nikes are boxed in a strong shoe box usually featuring the logo on the lid and side. Colour and style of box varies according to style and year. Check the box carefully for any errors in brand logos, alignment, spelling and overall   finish quality. Remember real shoe boxes can accompany fake shoes.

Step 2: Box Label
Nike retail boxes feature a label on one side detailing style name, size, colour, country of manufacture and a style number. The style number is usually 9 digits long, check that it matches the style number located on the label located inside the shoe.

Step 3: Inside Label
Inside label details vary depending on year, country of manufacture and style. Check the style number, usually 9 digits, matches that found on the box. Check that the tail of the Q in FABRIQUE starts inside the circle. Check for any spelling errors and that the stitching is straight and neat.

Step 4: Swoosh
The trademarked Nike swoosh is both carefully and immaculately stitched, glued or printed onto most pairs of AirMax 95 shoes. When inspecting the photo, ensure it is not glued, printed or stitched to a poor standard. Be aware that some limited edition styles may not have a swoosh on the side.

Step 5: Tongue
New Nike Air Max 95's feature a rigid tongue, check that the stitching is tight, even and high quality.

Step 6: Tongue Logo
Most new Air Max 95's will feature an Air Max logo on the tongue. Make sure this logo is carefully and immaculately stitched, glued, printed or embroidered onto the tongue.

Step 7: Heel Logo
There should be a Nike Air logo on the heel, check the position and size of this logo. This is also an opportunity to check the stitching around the heel logo, make sure it is tight, evenly spaced and of high quality.

Step 8: Heel Stitching 
High quality stitching can be hard to replicate. Check carefully that the stitching on the heel of the Nikes is tight, straight, evenly spaced and cleanly finished. Also check that the Air Max unit bubble is clear and has no paint marks.

Step 9: Air Unit
New Air Max 95's have the unique Nike Air Max units situated under the heel, check that these Air units are clear and clean with no marks or paint on them.

Step 10: Sole
Nike Air Max 95's have a distinctive sole pattern, always make sure they are high quality and not worn out if the shoes are new.

Step 11: Inner Logo
The inner of new Air Max 95's usually have the size range of the shoe underneath, as well as a Nike Logo debossed into the rubber. If the inner is photographed check that the size indicated matches that on the retail box sticker.


Step 12: Download our App
We hope that this guide helps to educate you when identifying genuine Nike Air Max 95's. To prevent you from falling victim to counterfeit goods, always ask the seller to use the youVerify app prior to purchase.

youVerify - Smarter Selling, Safer Shopping.

youVerify is a smartphone app that helps online sellers verify themselves and their products, which in turn allows online buyers to shop with more confidence - Smarter Selling, Safer Shopping.
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