Which eBay Shop is Best For You?

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Should you open an eBay shop? If so, which one is best - Basic, Featured or Anchor? Let's take a look at eBay UK shops in more detail and compare some of the features and advantages, along with some numbers on how many listings you need to make each shop level worth paying for.

In the following examples the figures are based on eBay business sellers in general categories. For media and technology sellers, the fees are generally lower.  The fees for private sellers with a shop are also different.

Basic eBay Shop - £19.99 a Month - 200 BIN Listings Included

If you list a Buy It Now item with no shop it will cost you 30p. You also get your first 200 fixed price listings included in the shop subscription.  After the 200 listings, the listing fee drops to 10p. So if you're listing less than 65 items a month, without a shop the listing fees will be cheaper. If you're listing over 65 fixed price items a month then you will pay less in listing fees if you open a Basic Shop.

Featured eBay Shop - £59.99 a Month - 1200 BIN Listings Included

The next shop level is a Featured Shop. Should you upgrade to a Featured Shop? Your first 1200 listings will cost you nothing extra, then further Buy It Now listings drop to 5p each, making the break even point 600 for the number of listings. If you regularly list more than 600 fixed price items a month, you will pay less in listing fees by using a Featured Shop. It's also worth noting that the subscription fee for Selling Manager Pro is included with a Featured Shop, making an extra saving of £4.99. If this is something you're already paying for with your Basic Shop, then the break even point drops to around 500 fixed price listings.

Anchor eBay Shop - £249.99 a Month - Unlimited BIN Listings Included

Upgrading to an Anchor Shop gives you unlimited Buy It Now listings with no insertion fee, but you need a very large amount of listings to make this worthwhile - 5000 fixed price listings. So if you're listing between 600 and 5000 fixed price listings a month, stick to the Featured Shop. If you have more than 5000 listings, then you'd save money on listing fees by upgrading to an Anchor Shop.

Other Benefits

It's not all about listing fees, each level of shop gives you more features and tools. One invaluable benefit from having even a Basic Shop is the ability to create your own custom shop categories, which is a good way of organising your items easily for your potential buyers. Other features with a Basic Shop are Markdown Manager - the facility to create your own sales, and Holiday Settings which gives you the option to hide your fixed price listings and display custom messages on each item page to inform buyers when you're away.  You can also use Promotions Manager to create offers such as discounts for multiple purchases and Buy One Get One Free type promotions.

You also get basic sales and traffic reports, email marketing (up to 1000 emails a month) and the option to create up to five custom pages.

A Featured Shop gives you all of the above, plus free Selling Manager Pro, advanced sales and traffic reporting, up to 2500 emails a month for marketing and up to 10 custom shop pages. You also get more control over your page header, you can have a minimal eBay header to make your shop more customisable.

What you don't get is any extra exposure for your listings in search, which seems to be a common misconception. Your shop will be listed in the Featured Shops directory, which may help people find your shop, but as for listings, there's no difference in search terms for any level of shop subscription. So while your shop itself will get increased exposure, the actual listings won't.

With an Anchor Shop, you get the same benefits as a Featured Shop, plus up to 15 custom pages and 5000 marketing emails a month.

Featured and Anchor shops also get dedicated telephone support from Dublin, plus discounts if you want to list directly on other eBay international sites.


Not everyone can open a Featured or Anchor Shop on eBay, there are certain minimum requirements to do so. To open a Basic Shop, you must have a score of at least 10 feedback or be PayPal verified. To have a Featured Shop, you must be a registered business seller with eBay, PayPal verified and you need to maintain an average of 4.4 for 12 months in all four Detailed Seller Raitings. For an Anchor shop, that DSR requirement raises to 4.6 in all four criteria.

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