5 min article

Intellectual property and the VeRO programme

We take protecting intellectual property rights, and maintaining a safe environment for our buyers and sellers, very seriously. As such, certain types of items, such as bootleg recordings, are not allowed on eBay, and others, such as celebrity autographs, have a range of restrictions around how they can be sold.

To provide further support in this area, our Verified Rights Owner (VeRO) programme offers intellectual property owners a way to report listings that they believe infringe on their rights.

Please see our full guidelines below for more details on the VeRO programme, and the rules we have in place to help protect intellectual property rights.

Frequently Asked Questions


Can I list with a disclaimer that I don't know if some of my items are authentic?

No, replicas, counterfeit items and unauthorised copies are not allowed, even with a disclaimer. You're responsible for the authenticity of the items you list so you should contact the manufacturer to check your items' authenticity. 

Someone's using the descriptions from my listings word for word. What can I do to stop them?

When you create a listing or product page you give eBay and its members permission, through our user agreement, to use your images and product details. Your content may be added to the eBay product catalogue, at our discretion. Content added to the catalogue may be used by other sellers in their eBay listings.

You may contact the member and ask them to remove text from their listing if it is not part of the eBay product catalogue.

What is copyright, and how do I know if I am violating someone's rights?

Copyright is a form of intellectual property law that protects original works of authorship, such as books, music, videos, photos, paintings, and software. Copyright covers both published and unpublished works, and the work is protected as soon as it's in a tangible form – on paper or on video, for example. The copyright prevents others from using the work without permission.

Under copyright laws, the owner of a particular, authorised copy of a copyrighted work is generally entitled to resell the particular copy they own. For example, if you buy a DVD movie, you're allowed to resell that particular DVD. However, you can't duplicate and sell, or even give away, unauthorised copies of the DVD, unless you're the copyright owner or have permission from the copyright owner to do so.

What is a trade mark, and what might be considered trade mark infringement?

A trade mark is a name or logo used by a company to identify its goods or services. For example, eBay® is the name of our company, and it's also a trade mark used on our site and on various eBay products and services. Trade mark laws are primarily designed to protect people from confusing one company's goods or services with those of another.

Trade mark infringement usually involves using someone's trade mark on goods or services in a way that may confuse others about the source or affiliation of those goods or services. For example, if a seller unauthorised by or unaffiliated with Nike® sells sports clothes called "Nikestuff," the seller is probably infringing Nike's trade mark.

Learn more about copyright - opens in new window or tab and trade marks - opens in new window or tab from the Intellectual Property Office - opens in new window or tab.

Read our full policy

Rules about intellectual property - overview

We're committed to providing a safer place to buy and list items, as well as assisting third parties in protecting their intellectual property rights. When someone uses other people’s intellectual property—such as copyrighted material and trade marks—in an unlawful way, it's considered infringement, which is against the law and eBay policies.

Before listing items on eBay, be sure to read and follow our rules below and our listing policies.

What are the guidelines?

Rules that affect what you can list on eBay

Restricted Allowed in some situations

The following items are restricted or prohibited because they may infringe on intellectual property or other proprietary rights of third parties.

Not allowed Not allowed

The following items aren't allowed on eBay.


Rules that affect how you can list items on eBay 

Restricted Allowed in some situations
Not allowed Not allowed

In a listing or product, eBay members cannot:


eBay VeRO Programme: Reporting violations in listings or products

We created the Verified Rights Owner (VeRO) Programme so intellectual property owners could report listings or products that infringe their intellectual property rights. It is in eBay's interest to ensure that infringing items are removed from the site, as they erode the trust of our buyers and good sellers.

Here are some of our basic guidelines on what to do:

If you're the Verified Rights Owner

Only intellectual property rights owners can report eBay listings that infringe their copyright, trade mark or other intellectual property rights. If you are a rights owner, you can learn more about the VeRO programme and file a report from the Reporting intellectual property infringements (VeRO) page - opens in new window or tab.

If you're not the rights owner

Even if you're not the rights owner, you can still help by getting in touch with the owner and encouraging them to contact us.

Some rights owners who participate in the VeRO Programme have created a participant page so you can find out more about their products and legal positions. Though not all VeRO participants have a page, those that do can be found at our VeRO participant pages - opens in new window or tab

If your listing or product was removed

If you believe your listing or product was removed in error, learn more about how eBay protects intellectual property (VeRO) - opens in new window or tab.

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