2 min article

Restricted adult items policy

Adult and sexual wellness items must be listed in the correct category and must follow our guidelines.

Most adult items are subject to some form of restriction or prohibition. We'll review the content of the listing description, images, and categories, to determine if an item is allowed.

What is the policy?

Sexually-oriented adult material is not allowed. This includes the following:

  • Adult films and video games with a rating of X, XXX, R18, or unrated for an adults-only audience
  • Sexually explicit anime, comics, books, films, animation, manga, hentai, yaoi
  • Adult magazines, nudist publications, or adult anime/manga that include sexually-explicit content, nudity, or sexual stories
    • The following magazines and books can be listed as long as the listing and product don't contain nude images or explicit content: Playboy, Playgirl, Mayfair, and Penthouse
  • Listings containing nudity (other than nude art)
    • eBay defines nudity as male/female genitalia, anus, or female breasts where the areola or nipple is visible

Sex toys and sex accessories can be listed in the Health & Beauty > Health Care > Sexual Wellness categories, and must follow these guidelines:

  • Sellers must be pre-approved. If you've registered as a business seller on eBay and want to become a permitted seller, please submit your request at https://cloud.forbusiness.ebay.com/new_categories. We will reply to you within 2 weeks
  • Items must be new and in the original packaging
  • Listings must not offer international postage
  • Listings must not include images of nudity or sexual content

Nude art listings must include the item specifics attribute Subject: Nudes, and can only be listed in the Art categories, or the following Collectibles categories:

  • Photographs > Contemporary (1991-Now)
  • Photographs > Modern (1940-1990)

Activity that doesn't follow eBay policy could result in a range of actions including for example: administratively ending or cancelling listings, hiding or demoting all listings from search results, lowering seller rating, buying or selling restrictions, and account suspension. All fees paid or payable in relation to listings or accounts on which we take any action will not be refunded or otherwise credited to your account.

 

Tip
Visit Seller Help to find details of any policy issues with your account or listings, and get the information you need to quickly resolve them.

Why does eBay have this policy?

We want to make adult items available to those who wish to purchase them and can do so legally, while preventing those who do not wish to view or purchase these items from easily accessing them.

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