2 min article

Tobacco and e-cigarettes policy

Items containing tobacco are not allowed on eBay.

The sale of tobacco is highly regulated, and may cause harm to eBay members, so we do not allow tobacco products to be listed.

What is the policy?

Items containing tobacco or nicotine are not allowed, including but not limited to the following:

  • Any item containing tobacco, including, but not limited to cigarettes, cigars, and loose tobacco
  • Herbal cigarettes or herbal tobacco (sometimes called nicotine-free or tobacco-free cigarettes or shisha)

The following are exceptions that can be listed:

  • Collectable/vintage packages
  • Nicotine patches, nicotine gum or nicotine pouches
  • Tobacco seeds
  • E-cigarettes, e-shishas and related accessories such as atomisers, liquids (with and without nicotine) and flavours are allowed from permitted business sellers who meet the following requirements:
    • All sales must use VerifyMyAge, which is currently the only age verification process that satisfies due diligences described in the Business Companion guide - opens in new window or tab for online age verification checks and that:
      • Has, or has the benefit of, assured advice from the Trading Standards department of a UK local authority; and
      • Operates using the eBay API and fulfill the requirements of the Program
      • Sellers can find more information here: https://www.verifymyage.co.uk/ebay-signup.html
    • Listings must include the following text: "You must be over 18 to purchase this product. We have an effective and monitored age verification process provided by VerifyMyAge. We will not sell to persons that do not meet the age restrictions for this product and by continuing with this purchase you hereby consent to the processing of your personal data for age verification purposes."
    • E-cigarettes and nicotine-containing e-liquid products must be notified to the MHRA, and the notification must be published on the MHRA publication home page. Products aren't compliant for supply until the notification has been published on the relevant list for Great Britain and/or Northern Ireland.
    • Permitted business sellers must only sell Tobacco Policy Directive compliant nicotine liquids to end consumers (B2C) with the following restrictions:
      • Maximum strength allowed is 20mg/ml
      • Maximum size of refill container allowed is 10ml
      • Maximum size for e-cigarettes is 2ml
      • Tamper-evident and child-resistant packaging
    • Permitted business sellers offering nicotine products to business buyers (B2B) must clearly mention in their listings that the nicotine products are only sold to business buyers and must ensure that the buyer is a professional buyer
  • Shake 'n' vape kits that consist of both nicotine-free liquids and nicotine shots are not allowed. These products can only be sold separately

Activity that doesn't follow eBay policy could result in a range of actions including for example: administratively ending or cancelling listings, hiding or demoting all listings from search results, lowering seller rating, buying or selling restrictions, and account suspension. All fees paid or payable in relation to listings or accounts on which we take any action will not be refunded or otherwise credited to your account.

Visit Seller Help to find details of any policy issues with your account or listings, and get the information you need to quickly resolve them.

Why does eBay have this policy?

This policy helps sellers follow important government regulations while ensuring that eBay remains a safe marketplace.

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