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        Private listings

        Private listings allow buyers to remain anonymous when they bid on or buy an item. Usernames are hidden from other members viewing the listing and can only be seen by the seller.

        As a seller, you might choose to set up private listings when you're selling high-priced items or pharmaceutical products. This is because buyers may not want purchases of high-value items revealed, or may want to keep health-related information confidential.

        Tip
        Unless you've set your listing to private, anyone can see which user bought the item after the listing ends.

        How to create a private listing

        You can create private listings using the business tool. When creating your listing - opens in new window or tab, simply select Allow buyers to remain anonymous to other eBay users in the Selling details section. When you choose this option, only you can view the usernames of bidders and buyers – they're hidden from everyone else viewing your listing.

        Setting up private listings can be helpful when buyers might prefer to remain anonymous.

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