4 min article

eBay Shop newsletters

If you're an eBay Shop owner, you can easily create and send email campaigns to buyers who've signed up to receive newsletters from your Shop.

Creating Shop newsletters is a great way to communicate with your buyers. You can let them know about your sales or promotions, new products you're selling, and help build a community of repeat customers.

Designing eBay Shop newsletters

Our design templates help you create your Shop newsletter. You can choose from a welcome email template for new buyers or a Featured Listings template to let buyers know about the items you're selling.

Based on the template you select, we'll add standard text and feature items from your Shop.

Here's how to design and send an eBay Shop newsletter:

  1. Select the Shop tab in Seller Hub.
  2. Select Shop newsletter, and then select Create newsletter.
  3. Choose the template you'd like to use.
  4. Select Customise to add a personalized message and select featured listings.
  5. Select Review to preview your email before sending.
  6. Hit Activate to send your email.

Your buyers can receive up to one newsletter from you each week. Your email will go out to your subscribers on the same day of the week each week, based on the frequency you select, and you can also choose weekly, fortnightly, or monthly.

You'll be able to check when the email was created and when it was last sent by selecting Shop Newsletter - opens in new window or tab in Seller Hub. Ad-hoc emails have a status of "Sent" and recurring emails have a status of "Active".

Tips for creating eBay Shop newsletters

Consider the following tips when you're creating your Shop newsletter:

  • Subject line — Enter the subject of your email or use the one provided. If you're creating your own subject line, consider personalising it by thanking your buyer for their recent purchase or mention new items you know they'll love
  • Header — The header text appears at the top of your email and right above your Shop logo, name, and a link to your Storefront. Keep it short and sweet, and focus on what you're communicating to your customers
  • About Us — Use this section to tell your potential customers a little bit about your Shop, your brand, your commitment to customer service
  • Featured Listings — If you use the Featured Listings section, we'll choose the items to feature based on the criteria you select. For example, you could choose to highlight new inventory or items with a reduced price

What your Shop newsletters can't include

Your Shop newsletters can't include:

  • Offers to sell items outside of eBay
  • Phone numbers or email addresses
  • Links or image references to items not located on an eBay site
  • HTML tags, JavaScript or other active scripting

Creating Shop newsletters is a great way to let buyers know about your sales or promotions, new products you're selling, and help build a community of repeat customers.

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