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Promotional Strategy: Managing the Marketing Communications Process by James F. Engel, Martin Warshaw, etc., Thomas Kinnear (Paperback, 1994)

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About this product

Product Information

The authors seek to provide the reader with a thorough understanding of consumer decision processes, and communication theory, including measurement of promotional effectiveness, and integrated marketing communications. Eighth revised edition.

Product Identifiers

Publisher
Mcgraw-Hill Education
ISBN-13
9780071141741
eBay Product ID (ePID)
91855850

Product Key Features

Author
James F. Engel, Martin Warshaw, Etc., Thomas Kinnear
Publication Name
Promotional Strategy: Managing the Marketing Communications Process
Format
Paperback
Language
English
Subject
Management, Business
Publication Year
1994
Type
Textbook
Number of Pages
639 Pages

Dimensions

Item Height
230mm
Item Weight
1140g

Additional Product Features

Title_Author
Thomas Kinnear, Etc., James F. Engel, Martin Warshaw
Series Title
The Irwin Series in Marketing
Country/Region of Manufacture
United Kingdom

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Promotional Strategy: Managing the Marketing Communications Process by James F. Engel, Martin Warshaw, etc., Thomas Kinnear (Paperback, 1994)

Best-selling in Adult Learning & University

Secrets Of Mental Math: The Mathemagician's Guide to Lightening Calculation and Amazing Maths Tricks by Arthur Benjamin, Michael Shermer (Paperback, 2006)

The Psychology of Money: Timeless lessons on wealth, greed, and happiness by Morgan Housel (Paperback, 2020)

Behave: The Biology of Humans at Our Best and Worst by Robert M Sapolsky (Paperback, 2018)

Code of Practice for In-service Inspection and Testing of Electrical Equipment by The Institution of Engineering and Technology (Paperback, 2020)

Sea Harrier Over The Falklands by Commander Sharkey Ward (Paperback, 2007)

The Ethnic Cleansing of Palestine by Ilan Pappe (Paperback, 2007)

Cognitive Behavior Therapy: Basics and Beyond by Aaron T. Beck, Judith S. Beck (Hardcover, 2020)

Save on Adult Learning & University

How to Eat 30 Plants a Week: 100 recipes to boost your health and energy by Hugh

STOCK MARKET CHART PATTERNS CHEAT SHEET POSTER A4 GLOSSY + CANDLESTICK CHARTS

Death's End by Cixin Liu (English) Paperback Book

Maps of Meaning: The Architecture of Belief by Jordan J Peterson

Premium AQA Psychology For A Level Year 1 AS Revision Guide 2nd Edition Uk

Carpenters Metric Roofing Ready Reckoner by W.E. Gray NEW Paperback softback

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