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Strategisches Management Und Marketing: Markt- Und Wettbewerbsanalyse, Strategis

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Item specifics

Condition
New: A new, unread, unused book in perfect condition with no missing or damaged pages. See the ...
Age Level
Adults
Topic
Management
ISBN
9783110099522

About this product

Product Identifiers

Publisher
DE Gruyter Gmbh, Walter
ISBN-10
3110099527
ISBN-13
9783110099522
eBay Product ID (ePID)
121976716

Product Key Features

Number of Pages
618 Pages
Language
German
Publication Name
Strategisches Management und Marketing : Markt- und Wettbewerbsanalyse, Strategische Frühaufklärung, Portfolio-Management
Subject
Leadership, Management
Publication Year
1987
Type
Textbook
Subject Area
Business & Economics
Author
Edgar Kreilkamp
Series
Marketing-Management Ser.
Format
Hardcover

Dimensions

Item Weight
42.2 Oz
Item Length
9.1 in
Item Width
6.1 in

Additional Product Features

Intended Audience
Scholarly & Professional
Grade From
College Graduate Student
Series Volume Number
11
Illustrated
Yes
Grade To
College Graduate Student
Table Of Content
Frontmatter -- I. Grundlegung -- 1. Strategische Unternehmensplanung als Teil des Strategischen Managements -- 2. Die Idee des Portfolio-Managements -- 3. Marktorientierte Unternehmensführung und strategische Marketingplanung -- 4. Integration der verschiedenen strategischen Planungsansätze -- 5. Prozeß der strategischen Planung und Abgrenzung der strategischen Analyse -- II. Umwelt- und Unternehmensanalyse -- 1. Strukturierung der Umwelt- und Unternehmensanalyse -- 2. Analyse der globalen Umwelt und der regulativen Gruppen -- 3. Analyse der Branche -- 4. Analyse der Leistungspotentiale des Unternehmens -- 5. Definition der strategischen Ausgangssituation -- III. Prognose und strategische Frühaufklärung -- 1. Prognose der Entwicklung der Umwelt- und Unternehmenssituation -- 2. Quantitative und qualitative Prognoseverfahren -- 3. Aufbau eines strategischen Frühaufklärungssystems -- 4. Einbeziehung der strategischen Frühaufklärung in die strategische Planung -- IV. Gesamtunternehmensbetrachtung und Portfolio-Management -- 1. Grundlagen der Portfolio-Konzepte -- 2. Darstellung und Diskussion verschiedener Portfolio-Modelle -- V. Die strategische Analyse als Grundlage der Entwicklung von Strategien (Schlußbetrachtung) -- 1. Zusammenhänge zwischen den einzelnen Teilbereichen der strategischen Analyse -- 2. Bedeutung der strategischen Analyse für die Entwicklung von Strategien -- Literaturverzeichnis -- Sachregister -- Backmatter

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