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A Framework for Marketing Management by Kevin Lane Keller and Philip Kotler...
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Item specifics
- Condition
- Subject
- Marketing / General
- ISBN
- 9780136026600
- Subject Area
- Business & Economics
- Publication Name
- Framework for Marketing Management
- Item Length
- 9.3 in
- Publisher
- Prentice Hall Higher Education
- Publication Year
- 2008
- Type
- Textbook
- Format
- Paperback, Perfect
- Language
- English
- Item Height
- 0.2 in
- Item Width
- 7.5 in
- Item Weight
- 20.1 Oz
- Number of Pages
- 384 Pages
About this product
Product Information
The Internet is changing the way that consumers buy, and the way that companies buy from each other. This updated text includes these new ways of buying and selling, showing how marketers can make the most of the new technology.
Product Identifiers
Publisher
Prentice Hall Higher Education
ISBN-10
0136026605
ISBN-13
9780136026600
eBay Product ID (ePID)
63166991
Product Key Features
Publication Name
Framework for Marketing Management
Format
Paperback, Perfect
Language
English
Subject
Marketing / General
Publication Year
2008
Type
Textbook
Subject Area
Business & Economics
Number of Pages
384 Pages
Dimensions
Item Length
9.3 in
Item Height
0.2 in
Item Width
7.5 in
Item Weight
20.1 Oz
Weight
20.1 Oz
Additional Product Features
Edition Number
4
LCCN
2007-052459
Lc Classification Number
Hf5415.13.K636 2009
Publication Date
2008-02-25
Table of Content
Part I: Understanding Marketing Management Chapter 1: Defining Marketing for the 21st Century Chapter 2: Developing and Implementing Marketing Strategies and Plans Chapter 3: Understanding Markets, Market Demand, and the Marketing Environment Part II: Connecting with Customers Chapter 4: Creating Customer Value, Satisfaction, and Loyalty Chapter 5: Analyzing Consumer Markets Chapter 6: Analyzing Business Markets Chapter 7: Identifying Market Segments and Targets Part III: Building Strong Brands Chapter 8: Creating Brand Equity Chapter 9: Crafting the Brand Positioning and Dealing with Competition Part IV: Shaping the Market Offerings Chapter 10: Setting Product Strategy and Marketing Through the Life Cycle Chapter 11: Designing and Managing Services Chapter 12: Developing Pricing Strategies and Programs Part V: Delivering Value Chapter 13: Designing and Managing Integrated Marketing Channels Chapter 14: Managing Retailing, Wholesaling, and Logistics Part VI: Communicating Value Chapter 15: Designing and Managing Integrated Marketing Communications Chapter 16: Managing Mass Communications Chapter 17: Managing Personal Communications Part VII: Creating Successful Long-Term Growth Chapter 18: Managing Marketing in the Global Economy Glossary
Copyright Date
2009
Target Audience
College Audience
Dewey Decimal
658.8
Dewey Edition
22
Illustrated
Yes
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Product ratings and reviews
Most relevant reviews
- 30 Aug, 2008
International version for marketing Management 4th ed.
- 09 Nov, 2009
Introduction to Marketing, easy to read.
- 03 Oct, 2008
Good marketing book
- 10 Mar, 2010
A Framework for Marketing Management
- 09 Oct, 2012
I highly recommend this book.
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